Mastery

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The internet contains a wealth of information that billions of searches are done every day from something as simple as recipe for baking apple pie to the mind boggling question why the zebra has stripes. These searches can become a lode mine for any business owner looking for a steady flow of potential customers. 

  An easy, cost-effective method for gaining people who need, want, and are willing to pay for services is the blog. But, first you must have a good strategy in place. 

  Keyword Knowledge 
 Keywords are search terms ideal clients use to find answers to their questions. Knowledge of keywords can guide you in creating blog posts that: 

 Attract the right visitors to your site 

  • Promote you as the expert in your niche 

  • Facilitate ideal clients finding you and knowing you and the services you offer 
 

Captured Audience 
  Although using keywords in your blog posts is helpful, it is more important that your content is written to capture your audience. Your blog posts should engage, inform, and even entertain your readers. But, most of all it must be easy to comprehend to the average layman. 

  Consistency 
 Marketing content – and blogging, by extension – is very much a numbers game. The principle is with more content produced comes greater results. So, it is imperative to set and adhere to a content production schedule.   

Focused Long-Term Goals 
 The goal is long-term sustainability over fast business growth. Blog posts today still work for you in the future and may continue to bring in more traffic and potential clients. 

 Good SEO Practices Application 
 Great bloggers use varied techniques to attract more readers aside from keywords. They may apply strategies that: 

 Link to authority sites from within the blog 
  • Link internally to other, related content on the site itself 

  • Break up long text passages using graphics and sub-headlines  

  • Write compelling meta descriptions carefully 

  • Create content that other sites will link to 
 

Blog Promotion 
Creating new blog posts gives you an opportunity to promote yourself. Share content on social media and encourage your readers to do the same. Share your blog posts on your Facebook page, Twitter, LinkedIn, Pinterest, and anywhere else potential ideal clients can read them.   

Eclectic Content 
 Blog posts don’t necessarily have to be word articles. Make your posts more interesting by incorporating videos, infographics, and audio. You may also create short opinion pieces and use curated content.   

Fun & Style 
 Blog posts attract more traffic when readers “see” your personality through your writing. Have fun with producing your content and your readers will enjoy it as well. The more fun you have creating your blog posts will reflect on your content and make you consistent. 

Read my previous blog post: Smart goal setting for Mompreneurs
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A website is an asset for anyone who is in business. Your website is where prospective clients find and get to know you. Your website visitors will use it to learn more about you. It is the avenue for selling your products and services, gathering leads, branding yourself in your chosen niche, and basically showing off what you do the best. It is also the spot to host your webinars, offer group coaching programs, publish your podcasts, create your blogs, and even set up appointments for customers.  Isn’t that quite a feat to accomplish multiple tasks with just one website? And choosing an all in one content management system like WordPress can make it easy to do all those jobs more. 
  1. Simple and Quick Website Set Up
Using WordPress can help you create and go live on the internet in the time it takes to finish your morning tea. And it will take only about 5 minutes to create your website with “one-click installs” for WordPress offered by hosting companies. All that you need to complete the process after that is choosing a theme and adding content.   WordPress is easy and simple to use even for non-technically inclined people. And you can quickly find answers to all your questions from “how do I install WordPress” to “how can I create a membership site” with just a Google search because it has a huge community of helpful users. 
  1. Your Site, Your Style
It is easy to find a look that is the right fit for your brand and business because of the availability of thousands of free and premium themes. Customizing your website is a breeze with many themes offering easy, drag-and-drop editing of layouts, colors, and more. But, if you really want something designed just for you, there are thousands of capable developers who can build a design to your exact specifications. 
  1. Plugins Add Greater Flexibility
WordPress earned popularity early on by making this technical chore easy for new bloggers. Even though it was originally designed as a blogging platform, it is no longer known today as just a blogging tool. Instead, site owners use WordPress as the basis for: 
  • Shopping carts 
  • Membership sites 
  • Sales pages 
  • Wikis 
  • Personal journals 
  • Online directories 
  • Non-profit fundraising 
  • Video blogging 
  • Podcasting 
  • News sites 
  • Recipe blogs 
  • Photography sites 
  • And many more 
Combining themes and plugins – small software add-ons that install directly into your WordPress site – provide endless possibilities, so no matter what you require from a website, chances are good that WordPress can handle it. Its simply the number one website builder that does it all. 


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Despite its popularity, WordPress has been besieged by myths and some have even questioned its uses and viability in certain situations.

As a business coach trying to find a website solution, you may have heard a lot of conflicting stories about WordPress. Some common misconceptions follow and what you really need to know.

Myth: WordPress is a Security Risk

Those who love static HTML sites highlight this myth as to why they choose to stick with difficult-to-manage sites. Even though WordPress may be less secure than HTML (that’s just the nature of php-driven websites) the security risk is actually not as serious as they would want you to believe.

Fact: Reducing Risk Through Good Security Practices

Deciding not to drive a car because you increase your chances of being in an accident by driving one is poor reasoning. You just need to take steps to reduce the risks. WordPress is no different. Putting security measures in place reduces your risks of being hacked. Some measures you can take include:

Use strong passwords and change them often
Never use “admin” as your user name
Create user accounts for your staff with limited permissions. Don’t make them administrators if there is really no need.
Choose a secure hosting environment
Keep updated sites, plugins, and themes
Myth: WordPress is Difficult to Learn

Drag-and-drop website builders like Wix, Squarespace, and Weebly have encouraged this myth to prevent people from even considering WordPress.

Fact: Every Website Builder has a Learning Curve

Newbies may think WordPress is overwhelming at first. But, the thing is that any software as versatile and flexible as WordPress always has a learning curve. All other website builders have their own quirks and difficulties. The notable thing is that the WordPress community is extremely huge and incredibly helpful. All you need to do is spend a few minutes on YouTube or Google to get answers to any question you may have about using WordPress.

Myth: WordPress is Only for Blogging

Yes, the original intention was for WordPress to be a blog platform, but the passage of time has wrought changes on this site that has made it an ideal choice for any and all website needs.

Fact: Plugins and Themes Make WordPress Work for Nearly Every Application

WordPress is designed to handle whatever is necessary. It can build an e-commerce site, business directory, membership site, sales page, or even a “brochure” style website. The availability of thousands of plugins and specialty themes extends basic blogging functionality to encompass nearly any and every use you can think of.

Today, WordPress has become the most commonly used content management system. For this reason alone, you should be reassured that those myths are just that…myths. But, you don’t need to take my word for it. Try it out for yourself and let the facts speak the truth!

Wordpress in a cinch