Truth be told, a lot are smack dab in the winging it category. Don’t fret, you can make quick and easy adjustments that will set even your high priority networking tasks on autopilot.
The first thing you do is outsource the research. Hire a VA who can link you up with potential JV partners, affiliates, set you up with guest interviews, and provide all other marketing options.
Armed with a list of requirements, your VA can spend an hour or two on Google and give you a compilation of people you can reach out to. Just imagine what 100 – or even 10 – new JV partners can contribute to your business growth!
The second thing is to automate your initial connection. Prepare a script or email template that you can send to potential partners. Your VA can easily send this email or call on your behalf. Having the script on standby will accomplish two things:
1) facilitate a faster response time since you don’t need to think about what to say, and
2) tweak the script whenever the need arises to get you better results. Just as you split test your emails, you can test your outreach process as well.
The next thing is to automate your follow-up. This may sound like a repetition of the previous step, but it is more efficient to prepare an email or phone script for a speedier response. You or your VA or an email autoresponder series can follow-up on prospective partners through a series of preset emails.
Then, the final thing is to automate your scheduling. Use a service like TimeTrade or vcita to set up your calendar with preferred times for interviews, webinars, and such. Provide JV partners the links to book time with you and the schedules will automatically appear on your calendar. This cuts down on the back and forth discussions on potential meeting times and with a single click, your partner can choose the time that works for both of you.
However, always be diligent in using your calendar. If not, you run the risk of conflicting appointments.
Yes, it takes a bit of work to set up these systems. But, once your system is in place, it will be so much easier to attract and work with JV partners, guest experts, and others. Not only that, you will have more time to concentrate on creating new programs and services. With the time you save, you may even hang out with the kids a bit more. You deserve some time off.
Read my previous blog post, Tip and Systems to Automate your Sales