Putting in place simple, easy systems can replace an expensive sales team with automated tools that keep your products and services in front of potential clients. This will not only bring in more income, but it will also be hands-free. All you really need to do is have a little forethought.
The first tool you must have is an autoresponder system. The autoresponder is a series of pre-programmed emails that go out on a schedule you already planned out. They are written in such a way that you engage your audience and pull readers further into your funnel.
An autoresponder series typically consists of at least seven emails which are used as a lead generating tool. You create an opt-in on your website with (for example) “seven tips to be productive despite the summer heat” or “inspiring motivations for the busy mompreneur.” Upon filling out the form, your reader is automatically added to your autoresponder list, and now you have her attention with every email.
The most important detail though is to create specific calls to action in your series. It is not enough that you provide your reader with tips, you have to give her the opportunity to buy your products and services.
If you do this right, the autoresponder can keep cash flowing in, even when your business is down.
The quickest way to get your autoresponder set up and running is to use a tried and tested email provider like AWeber. Setting it up is a breeze and extremely low cost. And, you’ll find a lot of VAs experienced with it who can help you out if you get stuck.
To start, go over your most popular blog posts and products. You may repurpose old posts to provide valuable content to subscribers, with a natural upsell to matching products or services.
Another tip is to think of all those frequently asked questions, conversations that keep on popping up again and again, and the ideas discussed by your social connections and even competitors. These nuggets can be the building blocks of your autoresponder series that will compel your readers to read. Surely, when clients read, they will eventually buy.
Moving through your series will require you to make more valuable subsequent offers, you may even throw in an occasional discount offer.
In fact, using more sophisticated systems like Infusionsoft or AWeber with the AW Pro Tools add-on can move people between autoresponders easily based on their actions and responses.
Simply put, they will see exactly only the offers they want and need. This makes selling via email super productive and completely automated.