Overly successful momtrepreneurs and small business owners have a lot of things in common. But, it is not experience, nor extraordinary skills, not even a powerful drive. 

 These things contribute to business growth, but they are not prerequisites to success. No one is born with experiences or skills and plenty of successful people lack drive. 

 The determining factor is actually your “why”. 

 Why are you working as a consultant? Why do you work on your computer every week? Why do you stay up late but get up early just to work on growing your business? 

 This “why” is what propels you towards success. But, it is not the same for everyone. Each one of us has a different why. This is something deeply compelling and utterly personal. 

 A good example is someone who survives domestic abuse and spends 60 to 70 hours every week mentoring other victims of abuse and counseling couples on ways to break the cycle. A strong desire to prevent other women from suffering her fate is her why. 

 Another why could arise from your desire to spend more time with your kids and still support you family because you don’t want to send your kids to daycare. 

 And still, another compelling why comes out of a young, fresh graduate entrepreneur’s dream of earning a good income so she can travel the world while she is still young enough to enjoy it after watching her parents work for 40 years and retire yet find themselves barely subsisting on their pensions. 

 Ask yourself today, what is your “why”? It could be the freedom to travel, the opportunity to spend more time with your family, the ability to take weeks off at a time to care for an ailing family member, or even earn enough money for charity or a cause dear to your heart. 

No matter what it is, this “why” will be the driving force behind each and every action you take. Every time you decide on a course of action, always ask yourself if it is aligned with your “why”. Every time you set goals, ask yourself if those goals are going to take you closer to your why. When you are faced with branching out on a new business venture, make sure it is aligned with your why, and you’ll see that success is so much easier and achievable.

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